Pajama Marketing for Writers
Attached is a great presentation made by Helen Gallagher at The Vicious Circle annual meeting on June 15, 2009.
Pajama Marketing: Keeping a book alive today is the author's responsibility, as the publishing industry promotes only their top authors. This session, based on Helen's book: Release Your Writing: Book Publishing Your Way, includes dozens of practical strategies to give your book international exposure, most of which exist in the online world. (Thus, they are free or inexpensive, and things you can do in your p.j.'s at home.)
This marketing topic includes "Making Sense of Social Networking," helping writers determine where to focus their attention.