Pajama Marketing for Writers
Attached is a great presentation made by Helen Gallagher at The Vicious Circle annual meeting on June 15, 2009.
Pajama Marketing: Keeping a book alive today is the author's
responsibility, as the publishing industry promotes only their top
authors. This session, based on Helen's book: Release Your Writing: Book
Publishing Your Way, includes dozens of practical strategies to give
your book international exposure, most of which exist in the online
world. (Thus, they are free or inexpensive, and things you can do in
your p.j.'s at home.)
This marketing topic includes "Making Sense of Social Networking," helping writers determine where to focus their attention.